Fortnite: March Through Time
Epic Games partnered with Time Magazine to tell the story of the historic 1963 March on Washington DC through an immersive Fortnite experience.
Social justice in the metaverse for a new generation.
March Through Time teleports players to D.C. 63, a reimagined Washington, DC. Built by the Fortnite creative community, players travel to the Lincoln Memorial and United States National Mall, where Dr. King gave his iconic 17-minute speech for Civil Rights.
The experience extends with museum-inspired points of interest, and collaborative mini-game quests you complete with others. These activities progress players through the experience and bring to life important themes of Dr. King’s speech: we move forward when we work together.
Archrival worked closely with the Epic Games creative team to develop:
- Identity & Artwork
- Brand Guidelines
- Design Asset Toolkit
- Asset & Content Creation
A Thought On Brands and the Metaverse