Intel had dominated the gaming processor market for years with a superior product, but fell short when it came to authentically engaging with their target market — gamers.
With new 6th generation Intel Core processors, PC gamers have every edge on their competition. It’s a natural fit for gamers who demand an intense level of performance. The new messaging was designed to work within the memorable “Intel Inside” campaign, but featured a new set of characters that were painstakingly crafted to inject new life into their communications.
We used an inside-outside play to amplify this concept. What’s inside affects what happens on the outside. Who said games couldn’t teach life lessons? Now go destroy somebody son!