Archrival

Intel

Intel PC Gamer Campaign

Digital Design

6th gen Intel for max performance

Intel turned to Archrival to help introduce their 6th generation Intel Core processors to the gaming market.

Ask

Intel had dominated the gaming processor market for years with a superior product, but fell short when it came to authentically engaging with their target market — gamers.

Solution

With new 6th generation Intel Core processors, PC gamers have every edge on their competition. It’s a natural fit for gamers who demand an intense level of performance. The new messaging was designed to work within the memorable Intel Inside” campaign, but featured a new set of characters that were painstakingly crafted to inject new life into their communications.

We used an inside-outside play to amplify this concept. What’s inside affects what happens on the outside. Who said games couldn’t teach life lessons? Now go destroy somebody son!