Archrival

Hollister

Store of the Future

Consumer Insights and Brand Strategy

Next generation consumer journey

Research and insight around the next generation of store design and consumer journey. 

Ask

Hollister needed to innovate what the next generation store was going to look like.
They approached Archrival to lead a global Gen Z study of what matters most in this new world of retail — from online to offline.

Solution

A global research study consisting of:

10K
Global Survey Respondents (paneled in 4 languages)
100+
Gen Z In-Depth Interviews
20
Retail Expert Interviews
50
Digital Qual Respondents
30
Shop-Alongs
IRL
Fielding by Archrival team in the US, APAC + EU regions

Results

Not only did our insights inform every consumer touchpoint going forward, they also inspired the creation of a new innovation lab tasked with creating The Store of the Future, with Gen Z creatives at the helm.