Winning Students for a Lifetime
Through a highly motivated team of dozens of die-hard university brand agents, adidas shows up on their most important campuses and social platforms to reach hundreds of thousands of students.
Product as Currency.
Trial leads to usage, and who wouldn’t want to try out the latest and greatest adidas gear. Through small activations and social seedings, agents hook up thousands of their student counterparts with the hottest product, driving connectivity between adidas and relevant student moments in sport and culture.
As creators and athletes themselves, our agents integrate their passion for adidas into their everyday lives IRL and online. They leveraged social storytelling to share their love of sport and the adidas lifestyle with their fellow students. The result? 2.5 Million impressions and a ton of premium, branded content.
Authentic Brand Experiences.
Designed as an awareness booster, every agent brings a unique brand activation to their campus with the goal of giving students an unforgettable memory and tangible experience with adidas. Whether mobilizing around an existing big moment on campus (like showing up to the game-day tailgate with the home-team swag), or curating a totally unique one-of-a-kind brand experience, agents get students buzzin’ about the brand.
Fueling every big idea and brand activation is a deep understanding of today’s collegiate landscape and consumer. Thanks to all of our eyes and ears on the ground, agents keep adidas (and us) up-to-speed with their fingers on the pulse of what matters most to students.
To further our insights and social media leverage, agents identify hundreds of on-campus influencers who drive the brand’s message even further. We provide these movers and shakers with custom kits, which include exclusive product and campus specific gear, and inspire this group of creators to share their (sometimes new) love for adidas socially — helping to garner millions of impressions.
We see an average NPS lift of +17 points across the campuses we operate in, semester over semester.