Overview
The funnel is still f*cked, but the plot has thickened. Inside Gen Z’s shifting relationship with shopping: from frictionless feeds to the new retail renaissance.
More Content
5 Min Read
The Funnel is F*cked Part 2
Shopping Isn't Fun Anymore
Social media has delivered a seamless shopping experience but, for Gen Z, that ease is feeling increasingly hollow.
5 Min Read
The Funnel is F*cked Part 2
Recapturing the Magic of Shopping
Brands have gone all-ni on the ease of social commerce for the past several years; now, the pendulum is swinging back in the other direction.
5 Min Read
The Funnel is F*cked Part 2
Guided by Voices
The rise of social commerce has fundamentally changed the landscape of influence.
10 Min Read
The State of Community
The New Rules of Influence
Influence is shifting from follower count to genuine connection.
10 Min Read
The State of Community
Network Effect
Gen Z finds belonging in an interwoven landscape of "in" groups.
