We give brands a lens into the human motivations and cultural influences surrounding your most important business goals.
10 Min Read
Retail Remixed
Gen Zs are taking a fresh look at all the various parts of the retail experience and rebundling them to suit their newfound needs.
5 Min Read
Winning Gen Z Goes Beyond Back To School
Brands most relevant among students are those that are actively trying to enhance evergreen, everyday life moments.
8 Min Read
The New Trust
Gen Zs are reinventing the notion of trust, as they turn to each other above all else.
10 Min Read
The Manifestation Movement
While five-years plans may be a thing of the past, Gen Z is manifesting a personal and collective reset that they believe will ring in a “better” normal.
5 Min Read
Resale: The Next Frontier
Retailers who want to capture the attention of younger generations should consider the world of resale.
5 Min Read
Sneaker Brands x Black History Month
How did the Black Lives Matter movement change the way sneaker brands approached Black History Month in 2021? Here’s what we found.
5 Min Read
Making Finance Accessible and Attractive to Gen Z
As Gen Zs express a burgeoning interest in the financial sector, brands and marketers have a huge opportunity to step up and serve them.
10 Min Read
The Fresh Start Effect
Download ALMANAC: The Fresh Start Generation to read the full trend.
10 Min Read
Money Matters
As Gen Z prepares themselves to start fresh, you can expect financial wellness to rise as the newest trend in self-care
5 Min Read
How COVID Has Changed Retail—For The Better
The retail industry navigates the synergy between brick and mortar and e-commerce as COVID-19 has thrust us into an era where our physical and digita…
5 Min Read
NFTy Business
NFTs, digital assets that span both tangible and intangible items, are potentially changing the whole digital art game.
5 Min Read
Gen Zs Resolve to Build a More Empathetic Culture in 2021
After a year that halted life as they knew it, Gen Z reflects on its close.
10 Min Read
The Roaring 2020s
After a year of being couch-bound, consumers are ready to roar like it's the first 1920s.
10 Min Read
We The [Young] People
Gen Z is increasingly looking to flex their political influence on the streets, at the pools and through brands.
3 Min Read
Brand Positivity In A Time Of Uncertainty
Positivity can result in a better brand experience—and hopefully loyal consumers.
3 Min Read
How To Produce A Live Brand Experience During A Pandemic
Here’s what we learned about producing live brand experiences during a pandemic.
3 Min Read
Digital Events In The Era Of COVID-19
The gaming industry is already optimized for socially-distanced gatherings.
3 Min Read
Dear Music Industry: Innovation Is The New Royalty Model
Brands have a big role to play in pushing the music industry forward.
3 Min Read
How To Reach College Students Amidst The Pandemic
Brands are needed on college campuses, even amidst COVID-19.
3 Min Read
Cannabis Culture Goes “High” End
Cannabis culture is ripe with opportunities to connect with a new generation of consumers.