Overview
Gen Z has completely upended the traditional marketing funnel — so what does their consumer journey look like now? Download the full issue to get the lowdown on how Zs are discovering, purchasing, and interacting with brands today.
More Content
10 Min Read
The State of Community
The New Rules of Influence
Influence is shifting from follower count to genuine connection.
10 Min Read
The State of Community
Network Effect
Gen Z finds belonging in an interwoven landscape of "in" groups.
10 Min Read
The State of Community
Broken Social Scenes
Social media has lost the social and become all media.
10 Min Read
The Funnel is F*cked
Brands With Benefits
Gen Z is rethinking the brand-consumer relationship, uncoupling it from product alone — and asking brands, “What have you done for me lately?”
10 Min Read
The Funnel is F*cked
Pixels and Bricks
The future of retail will be built by both digital and IRL spaces.
