Entertainment is no longer its own category, it’s virtually every category.
Entertainment is ingrained into the entirety of Gen Z lives from school to work to social to the products they consume — and engaging young consumers in any capacity today means entertaining.
The overnight explosion of video platforms and livestreams has exposed all new means of telling stories and sharing experiences that move us. The traditional borders of entertainment of who, what, when, where and how audiences consume content are forever blurred. Archrival comes alongside brands to gather the insight, advocacy and creative that can make or break business goals. When it comes to entertainment, disrupt and innovate with audiences or they’ll move on.
Understand how the changes in media consumption provides opportunity for brands.
Leverage teams of motivated and passionate young adults who can integrate brands into the right communities to drive sales and downloads.
Tap into the young adults who are shaping entertainment for their peers, leveraging their networks and scaling brand messages.
Campaigns, experiences and content designed to drive KPIs.
Kevin is a key member of our insights team and helps crunch the numbers to determine the when, where and why driving consumer behavior. A gamer since the age of three, he’s diamond in League of Legends and drives all of our in-depth research on consumer motivations toward gaming and esports.
Associate Strategy Director
Chelsea is a creatively-driven strategist with nearly a decade of experience building world-class field, influencer and experiential marketing plans. She brings smart and savvy ideas that solve problems for brands such as adidas, Spotify and Outdoor Voices. Chelsea’s passions for beauty, fashion, food and design fuel a deep understanding of how lifestyle brands can authentically connect with consumers in the here and now.