Archrival

Spotify

The Spotify Campus Program

College Influence Program

Driving subscribers to Spotify Premium on college campuses

Promote Spotify Premium on college campuses.

The Ask:
Move the needle for Spotify Premium in conjunction with Hulu and SHOWTIME to promote their student discount.

The Solution:
A national collegiate ambassador and influencer program that banded Spotify’s biggest fans together across key university campuses.

5%
increase in brand awareness

Campus Program Influencer Kits

Welcoming students to the Spotify Premium family.

37K
total views

SHOWTIME Watch Party

Screening SHOWTIME’s Wu-Tang Clan docu-series at Howard.

48hrs
Time to sell out

Discover Campus Daily

Bringing Discover Weekly to life through campus hidden gems.

21K
activation reach

Premium Ticket Drop

Dropping concert tickets around campus with clues posted on social.

93K
activation reach

Wrapped Campus Contest

Giving students an inside look at how their campus listened.

28K
activation reach

Playlist Kits

Pairing key campus moments with the perfect playlist recommendation.

32K
impressions

Way Back Workout

Rewarding Spotify Premium students with an exclusive boutique workout.

11.6K
activation impressions