CPG
Forget advertising.
How We Partner
Services
Most CPG brands are stuck in “the way it’s always been done” since it feels safe during a time when spends are heavily scrutinized. We would argue that not meeting the consumer on their terms and on their platforms is far riskier. Archrival builds the plans and creates the engagement brands need for success with how, when, where and why a new generation of consumers want to buy.
Consumer Research
Uncovering actionable insights about consumers to inform product development, brand positioning and marketing.
Sampling Programs
Highly effective sampling programs that are designed to convert trial to purchase by finding consumers during the right moments.
Affiliate Programs
We hand select brand advocates and inspire them with product perks to drive trial and sales.
Retail/POP Marketing
Experiences and engagement where it matters most.
Design and Experience
Unforgettable, KPI-driven brand experiences to engage consumers digitally and IRL.
Product & Package Design
Design of brand package families for shelf readability.
Featured Work
Insights
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10 Min Read
The Manifestation Movement
While five-years plans may be a thing of the past, Gen Z is manifesting a personal and collective reset that they believe will ring in a “better” normal.
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3 Min Read
Cannabis Culture Goes “High” End
Cannabis culture is ripe with opportunities to connect with a new generation of consumers.
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8 Min Read
Faces Are The New Logos
Zs see now, more than ever, that brands are made up of the people who work there.
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8 Min Read
The New Trust
Gen Zs are reinventing the notion of trust, as they turn to each other above all else.
Our People
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Eileen Flynn
Director of Field Marketing & Influencer Marketing
Eileen is responsible for heading up all people-powered programming. As the former Director of Consumer Marketing for Red Bull North America, she has over a decade of experience developing and leading long-term marketing strategies, programs and structures that continue to drive measurable ROI within a brand’s marketing mix.
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Dan Gibson
Creative Director
Dan is the we-can-do-this machine that drives creative experiences to new levels for adidas, Red Bull and YETI. His take on strategy and art direction ensures every project is living up to its potential. A sport fiend and avid Reddit reader, Dan knows what it takes to capture consumer attention.