Overview
We spoke to hundreds of Gen Zs around the country to see how the COVID-19 pandemic has impacted their lives — and uncovered how they’re feeling, coping and even finding moments of joy.
8 Min Read
Dreams Disrupted
Gen Z’s formative coming-of-age milestone moments have been canceled or permanently postponed.
8 Min Read
The Asterisk* Generation
Gen Zs fear that COVID-19’s disruption will cause them to be left behind.
8 Min Read
The Creator Class Persists
Gen Zs are exhibiting the resilience and creativity that’s come to define them.
8 Min Read
Together, Alone
Gen Zs are desperate to get back to IRL social interaction.
8 Min Read
Faces Are The New Logos
Zs see now, more than ever, that brands are made up of the people who work there.
8 Min Read
Second Life
COVID-19 has accelerated adoption of virtual worlds.
8 Min Read
Space Invaders
The COVID-19 pandemic is sparking physical, digital and ideological migrations.
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