Overview
Generation Z doesn’t trust ads or corporations, they don’t always believe that sophisticated algorithms are serving up what they really need (just more of the same!), and they reject the notion that big data defines them. So where are young people turning to learn about brands and products?
8 Min Read
The New Trust
Gen Zs are reinventing the notion of trust, as they turn to each other above all else.
10 Min Read
The Opinion Filter
Why Gen Zs are increasingly turning to their peers as superior indicators of taste and as their filters for what to believe.
10 Min Read
We The [Young] People
Gen Z is increasingly looking to flex their political influence on the streets, at the pools and through brands. For the full trend report, download ALMANAC: The Human Algorithm.
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