Archrival

10 Min. Read

We The [Young] People

Gen Zs stepped into their political power on the streets and at the polls in 2020. Going forward, they’re increasingly looking to flex their political influence through brands too.

For many Gen Zs, 2020 was a year of political awakening. The twindemic” of COVID-19 and racial injustice was a galvanizing force for many teens and twentysomethings, who spent the year alternatively staying home and taking to the streets — both in an effort to save lives.

For the full trend report, download ALMANAC: The Human Algorithm.