Epic Games
Fortnite Concert Series
Everyone talks about the future metaverse…meanwhile Epic Games is throwing the globe’s biggest concerts in it today! We came alongside their amazing brand team to develop the name and identity work for Soundwave, the Fortnite Party Royale global concert series.
PARTY ROYALE PARTIES
Epic Games, known for hosting large-scale musical performances like Travis Scott and Ariana Grande in Fortnite’s Party Royale island, upped their own game with an entire slate of new musical performances by Earth’s biggest up-and-coming names.
The Fortnite Soundwave Series is a series of in-game musical concerts featuring record-breaking artists from all around the world. Each show in the Fortnite Soundwave Series will be highlighted by its own unique interactive experience.
The Soundwave Series first kicked off with a performance by famed Egyptian artist Mohamed Hamaki, followed by Australian singer-songwriter Tones And I. The interactive show took players on a tour through a madhouse — an ode to the songs in the album. Watch it below!
Over the next few months a diverse roster of talent came to their stage including: Brazilian rapper Emicida, Japanese pop artist and music producer Gen Hoshino, and French-Malian singer Aya Nakamura.
Archrival worked closely with the Epic Games creative team to develop:
- Naming
- Creative Direction
- Identity
- Brand Guidelines
- Design Asset Toolkit
- Content
Scalable flexibility was crucial and it needed to work in a wide range of asset sizes with copy localized across 13 languages.
The experiences are helping to transform Fortnite from a game to an all-out entertainment platform.
