PARTY ROYALE PARTIES
Epic Games, known for hosting large-scale musical performances like Travis Scott and Ariana Grande in Fortnite’s Party Royale island, upped their own game with an entire slate of new musical performances by Earth’s biggest up-and-coming names.
The Fortnite Soundwave Series is a series of in-game musical concerts featuring record-breaking artists from all around the world. Each show in the Fortnite Soundwave Series will be highlighted by its own unique interactive experience.
The Soundwave Series first kicked off with a performance by famed Egyptian artist Mohamed Hamaki, followed by Australian singer-songwriter Tones And I. The interactive show took players on a tour through a madhouse — an ode to the songs in the album. Watch it below!
Over the next few months a diverse roster of talent came to their stage including: Brazilian rapper Emicida, Japanese pop artist and music producer Gen Hoshino, and French-Malian singer Aya Nakamura.
Archrival worked closely with the Epic Games creative team to develop:
- Creative Direction
- Brand Guidelines
- Design Asset Toolkit
Scalable flexibility was crucial and it needed to work in a wide range of asset sizes with copy localized across 13 languages.
The experiences are helping to transform Fortnite from a game to an all-out entertainment platform.