The roots of the brand are found in the individual creators.
To reach consumers on their turf, we built a program that inspires key communities to live the three stripe life. adidas agents are personable, in-the-know influencers who are local experts where sport meets fashion. Archrival recruits, hires, trains and manages a field team of over a hundred of amazing creators who live and breathe the brand. They tell the story in the playgrounds we need to win — most importantly — at retail.
activating at over 1000 major retailers
At retailers like Footlocker and DSG, agents bring the brand to life:
- educate store associates on new product tech
- hype store events
- curate amazing VM environments
- create relevant local content
- manage micro-influencer networks and
- coordinate community brand events
They are the keepers of the brand, holding a pulse on the local trends and consumer feedback which affect future product design and marketing.
The best part…it works. Wherever we have agents, we double to triple sell through of product as compared to similar non-supported stores.
A lot of that has to do with the team’s passion and enthusiasm for the job, as reflected in our high eNPS score.
I wake up every day thinking I have the best job in the world.Max Hollander, Los Angeles