adidas

adidas Field Program

Retail Field Marketing Program

Triple sell-through of product in-store

A best-in-class retail field program that authentically connects adidas with its most important consumers and gatekeepers, telling brand stories from the bottom-up. Against the backdrop of an ever-changing retail landscape, adidas field team members change the game in store and around their community.

FOR SPORTING RETAIL, REACHING A NEW GENERATION OF CONSUMERS IS MORE COMPETITIVE THAN EVER.

How does a global brand drive sales? By being relevant to the right people and local to the right places. We answered the call with a results-driven program that inspires key communities to live the three stripe life.

adidas agents are personable, credible influencers who are authentic to where sport meets fashion. Archrival recruits, trains and manages this field team of over one hundred inspiring creators who are instrumental to the brand’s most important business metrics. They tell the story in the playgrounds we need to win — most importantly — at retail in-store and online.

ACTIVATING AT OVER 1,000 WHOLESALE ACCOUNTS NATIONALLY

adidas agents bring the brand to life at top retailers like Footlocker and Dick’s Sporting Goods through:

educating store associates on new product tech
curating amazing VM environments
directing consumer engagement through selling and activations
hyping store events
creating relevant local content
managing micro-influencer networks
coordinating community brand events
forging lasting relationships with local retail leaders

Beyond driving trial and conversion, they are the keepers of the brand—holding a pulse on the local trends and consumer feedback which affect future product design and marketing.