adidas Field Program

Retail Field Marketing Program

Triple sell-through of product in-store

A best in class retail field program that connects adidas with it’s most important consumers and gatekeepers, from the bottom-up. Against the backdrop of am ever-changing retail landscape, adidas field team members are the change agents in store and around their community.

The roots of the brand are found in the individual creators.

To reach consumers on their turf, we built a program that inspires key communities to live the three stripe life. adidas agents are personable, in-the-know influencers who are local experts where sport meets fashion. Archrival recruits, hires, trains and manages a field team of over a hundred of amazing creators who live and breathe the brand. They tell the story in the playgrounds we need to win — most importantly — at retail.

activating at over 1000 major retailers

At retailers like Footlocker and DSG, agents bring the brand to life: 

  • educate store associates on new product tech 
  • hype store events 
  • curate amazing VM environments 
  • create relevant local content 
  • manage micro-influencer networks and 
  • coordinate community brand events

They are the keepers of the brand, holding a pulse on the local trends and consumer feedback which affect future product design and marketing.

Average Sell-through
eNPS score

The best part…it works. Wherever we have agents, we double to triple sell through of product as compared to similar non-supported stores. 

A lot of that has to do with the team’s passion and enthusiasm for the job, as reflected in our high eNPS score.

I wake up every day thinking I have the best job in the world.

Max Hollander, Los Angeles