FOR SPORTING RETAIL, REACHING A NEW GENERATION OF CONSUMERS IS MORE COMPETITIVE THAN EVER.
How does a global brand drive sales? By being relevant to the right people and local to the right places. We answered the call with a results-driven program that inspires key communities to live the three stripe life.
adidas agents are personable, credible influencers who are authentic to where sport meets fashion. Archrival recruits, trains and manages this field team of over one hundred inspiring creators who are instrumental to the brand’s most important business metrics. They tell the story in the playgrounds we need to win — most importantly — at retail in-store and online.
ACTIVATING AT OVER 1,000 WHOLESALE ACCOUNTS NATIONALLY
adidas agents bring the brand to life at top retailers like Footlocker and Dick’s Sporting Goods through:
- educating store associates on new product tech
- curating amazing VM environments
- directing consumer engagement through selling and activations
- hyping store events
- creating relevant local content
- managing micro-influencer networks
- coordinating community brand events
- forging lasting relationships with local retail leaders
Beyond driving trial and conversion, they are the keepers of the brand—holding a pulse on the local trends and consumer feedback which affect future product design and marketing.
The key to success of the adidas field agent program comes down to the passion and enthusiasm the team members have for the job.
I wake up every day thinking I have the best job in the world.Max Hollander, Los Angeles