Lincoln Community Foundation

Lincoln Greater Than Campaign

Community Ambassador Campaign

200k social impressions x 4x frequency of target

Build trust and awareness around COVID-19 heath guidelines among young adults.

The Lincoln Community Foundation was seeking for a way to build trusted awareness and urgency around COVID-19 health guidelines in order to stop the spread. Put simply – get the word out to every 20 – 29 year old, fast.

Our approach was a 6‑week push of branded ambassadors who leveraged a set of tactics in tandem to drive as much reach as possible.

The strategy wasn’t limited to one tactic– but a combination of digital and in-person advocacy to build awareness and reward community members who helped contribute – all bolstered by a custom brand and social account to build loyalty.

Social Impressions
Frequency of Target