With OV influencers, we're #DoingThings differently.
When OV needed to ramp up sales over a specific season, we knew just posting pretty pictures wouldn’t be enough. The campaign needed to move needles.
We took typical influencer marketing and merged them with our best practices in field marketing to gamify sales impact. Insights showed us our best opportunity was with a previously untapped market: US college students.
We hand-selected authentic, locally-relevant students who love doing things on campus and on social. Armed them with the brand knowledge and tools to drive sales. Incentivized them through a gamified approach to share by earning product.
The Results Tell It All.
In just 60 days of the campaign, we activated 127 OVU reps, generated 350+ campaign posts, maintained 22%+ average engagement with the content and drove tens of thousands of dollars in new sales.