Build movement on key campuses near Outdoor Voices stores in order to inspire authentic brand love and product purchase. The challenge? Do it in 60 days.
While the brand has built a ton of momentum on social, they saw the opportunity to bring their message to a previously untapped market: US college students.
We created an approach that went beyond the typical influencer-brand relationship. We hand-selected authentic, locally-relevant students who love getting out and doing things on campus. Armed them with the brand knowledge and tools to drive sales. Incentivized them through a gamified approach to share by earning product.
In just 60 days of the campaign, we activated 127 OVU reps, generated 350+ campaign posts, maintained 22%+ average engagement with the content and drove tens of thousands of dollars in new sales.