Archrival

Outdoor Voices

OV Campus Influencer Program

College Influence and Ambassador Program

60 days, 350+ campaign posts and 22%+ engagement

Outdoor Voices tapped Archrival to build out an IRL and social influencer program designed to bring the brand to college campuses across the US.

Ask:
Build movement on key campuses near Outdoor Voices stores in order to inspire authentic brand love and product purchase. The challenge? Do it in 60 days.

Insight:
While the brand has built a ton of momentum on social, they saw the opportunity to bring their message to a previously untapped market: US college students.

Solution:
We created an approach that went beyond the typical influencer-brand relationship. We hand-selected authentic, locally-relevant students who love getting out and doing things on campus. Armed them with the brand knowledge and tools to drive sales. Incentivized them through a gamified approach to share by earning product.

Results:
In just 60 days of the campaign, we activated 127 OVU reps, generated 350+ campaign posts, maintained 22%+ average engagement with the content and drove tens of thousands of dollars in new sales.