For a decade, the City of San Antonio has fallen victim to its own charm.
Pros and cons of tourism.
But things are changing.
An identity born from the city's past while embracing its future.
Reflecting the city’s rich cultural roots and history alongside its modern and progressive future, the new mark pays homage to the famous quatrefoil that can be found throughout the areas history and culture, while bringing with it a new sense of innovation and vision.
The mark visually represents the interconnected nature of the neighborhoods, people, cultures and lifestyles that make up the fabric of our downtown, while subtly depicting the upward progress that San Antonio has always had within its DNA.
Design note: you’ll see a nice “S” and “A” interwoven into the graphic language, as well as the river that runs through the city.
The neighborhood brands truly make the city flourish together.
To represent the diversity of neighborhoods, we created a family of micro-brands that embody the many districts that form the larger community. Relying on aesthetics, colors and tone of the city brand, each mark is uniquely identifiable within the larger brand family.
Throughout the process, we partnered with the local San Antonio community to leverage their vision for the neighborhood mark, creating opportunities to bring their own voice and style to the table.