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Centro San Antonio

San Antonio Downtown Branding

Brand Strategy and Identity Design

A new identity to rally a community together

A rebranding effort serving as a rallying cry for citizens to declare their love and pride for their city.

Ask:
Over the past decade, the city of San Antonio has fallen victim to its own charm. Valued tourism threatens to rip the heart of downtown away from its own citizens.

Insight:
A robust tech community, culinary innovations and vibrant neighborhoods have emerged on the scene, empowering the city to be listed as a city on the rise, particularly among young adults.

Solution:
Working with Centro San Antonio, we jumped in to help craft a downtown story that was ripe to be told. Rooted in a rich history with innovative plans for the future ahead, San Antonio offers the ultimate retropolitan” experience — a vibrant, progressive urban center with a small town, community feel. 

A new branding effort executed across focal points across the city, digitally and socially to serve as a rallying point for young adults. Throughout the entire branding process, we partnered with the local San Antonio community to leverage their vision for the brand, creating opportunities to bring their own voice and style to the table.

Result:
For locals, the new brand is a rally cry around their collective city and story.