Archrival

Teva

Teva Retail Field Marketing Program

Field Marketing Retail Program

20% increase in sell-in orders

A modern retail marketing program with a focus on employee advocacy and bottom up insights leading to sales.

The Ask

Help Teva increase its brand presence in store and drive revenue.

Insight

Store owners and managers are key relationships and partners to win for brand success and sales.

Solution

Archrival recruits, hires and manages a field team of charismatic individuals who epitomize this lifestyle to represent the brand at their key retail partners with a focus on:

  • Store Visits. Operating in-store every day from major retailers like REI and Macy’s, to mom and pop outdoor retail shops, agents work alongside store managers to ensure a premium retail space, educate associates on product technology and features, assist with national campaigns and execute local events. 
  • Rep in the Wild. Wherever the brand goes nationally, agents are there to support, such as key marketing venues like Firefly, PItchfork and Hangout Fest.
  • Bottom-up Insights. With this much time spent with consumers and outdoor enthusiasts, agents hold a valuable pulse on the conversation around the brand, product and lifestyle. Agents report insights from the field that we analyze for the brand in near real time that affects marketing and product design decisions. 
  • Scale. The program leverages influencers and strategic social relationships to amplify their impact, getting the right product on the right people.

Result

Winning the hearts and minds at retail means real business results; we saw nearly a 20% increase in sell-in orders within markets we service from 2017 – 2018 along with 2500 pieces of POP installed and over 1200 spaces VM’d.

20%
increase in sell-in orders
2.5K
pieces of POP installed
1.2K
spaces VM’d