The Cascade Hotel

Branding and Identity

A hotel brand for the city of fountains

With more than 200 unique fountains across the city, Kansas City is known as the City of Fountains. The collection of pennies, wishes and aspirations all lay the foundation to the modern KC visitors love to explore. Guests who stay at the 254-room Marriott Tribute Portfolio hotel will find a refreshing environment geared to inspire their journey ahead.

A Hotel for the City of Fountains

Marriott Tribute Portfolio is a family of independent boutique hotels created for travelers who take pride in their individuality. With a focus on engaging design and creative public spaces, Tribute Portfolio create spaces that connect modern travelers to the surrounding community.

Our role is to create a brand that has gravity for this audience through:

  • Naming
  • Identity
  • Brand Strategy
  • Brand Experiences
  • Consumer Touchpoints

The Cascade Hotel name embodies the energy our guests bring with them, paying homage to the overflowing waters found throughout the city.

DLR Group’s design gives a contemporary edge to traditional Spanish and Mediterranean architecture found in the neighborhood within each layered space of the building. Our brand parallels this with an archway as the dominant shape of the brand; a classic symbol of discovery to welcome viewers into our hotel. 

The project benefits from the incredible vision of Capital Management Inc (owner and developer), the design talent of DLR Group (Architect of Record and Interior Design) and detailed construction of Ryan Companies (General Contractor).

DLR Group 

Look around and you’ll see why
KC is the City of Fountains.

Some of them, like hotels, are made for rest, relaxation and to take its visitor away from it all.

But a good fountain, the really special ones, go much further.

They draw in anyone, from anywhere, to be inspired.
They refresh visitors with a newfound energy.
And they stir their most ambitious guests to do great things.

In a city full of places to sleep, we invigorate the modern traveler with the renewed energy they need to discover the entire day’s potential.

There’s no better place to wake up in KC because it’s not just the body that needs recharging, it’s the spirit.

Our day is spent relentlessly activating yours.

Welcome to Kansas City’s newest landmark, found just off the beaten Plaza.

DLR Group