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YETI

YETI Field Service Program

Retail Field Marketing Program

Strengthened brand love and excitement among consumers

We worked with the brand to identify opportunity markets, recruit the right ambassadors and manage this powerful team to influence the brand’s final frontiers.

Ask:
YETI products have disrupted a stagnant market, creating a cult-like following and revolutionizing the industry. While growth has been significant, the brand still has lots of first impressions to make in regions where it’s not as widely known. 

Solution:
Our field marketing program strengthened brand love and awareness among existing consumers and built brand excitement for new consumers. 

Results:
With a focus on driving sell through at retail, the team moved the needle through a combination of visual merchandising, staff education, relationship building and store event activations.