BEAT THE KNOCK-OFFS TO MARKET
YETI products have disrupted a stagnant market, creating a cult-like following and revolutionizing the industry. While growth has been significant, the brand still has lots of first impressions to make in regions where it’s not as widely known.
We worked with the brand to identify opportunity markets, recruit the right ambassadors and manage this powerful team to win the people and places where the brand wasn’t yet legendary. YETI field agents live the most aspirational of outdoor lifestyles; they walk the walk in fishing, hunting and outdoor adventure.
Custom Made for the Outdoors
We found a dynamic group of outdoor enthusiasts:
- Rock climbers
- BBQ cookers
It’s a team like this, that lives and breathes the YETI lifestyle, that are the perfect first impression for the brand in new markets.
Field Reps ensure visual excellence and help YETI gain incremental, premium space at retail. With a focus on driving sell through at retail, the team moved the needle through a combination of visual merchandising, staff education, relationship building and store event activations.
Our team hosted pop-up shops and side-by-side selling events to kick off sales, engage retail staff and test markets. We also launched YETI at three Whole Foods locations in NYC which lead to the eventual contract of YETI products sold at Whole Foods stores across the country.
Events and Activations
The team serves as boots on the ground for events and activations in existing and test markets. They educate associates and consumers on YETI benefits and increase brand recognition through advocacy.
Sales and Results
We assisted in launching more than a dozen new products, created processes and buy-in with the YETI sales organization, supported and grew the YETI presence in retailers like Whole Foods and helped YETI achieve grew sell-through to 20 – 30% in key doors.